Custom 360 Feedback Surveys

Need flexibility in your 360 Feedback process? We can help.

At 3D Group, we believe you deserve options. For some clients, a road-tested, valid survey instrument is a great option. However, for many others a customized approach to survey content or reporting is the most effective approach. If this describes you, you are in the right place. We’ve been helping clients craft custom 360 Feedback surveys for over 20 years, and we’d love to help you!

Content Customization

When it comes to custom 360 Feedback surveys, it’s often helpful to think of a “customization continuum.” No matter where on that continuum your organization’s needs fall, the assessment experts at 3D Group are here to support you at every step.

Minor Customization

Full Customization

Modify your Leadership Navigator® survey by tailoring language, adding, or removing items

Select questions from 3D Group’s item library to fit your existing competency model

Provide us with existing survey items, and we’ll upload, configure and deliver them “as is”

Have 3D Group build you a strategically-aligned framework and write a 100% custom survey to fit

Survey Communication & Delivery Customization

In addition to content customization, our clients benefit from significant flexibility in the communication and administration phases of the project. Our technology has been shaped by feedback from hundreds of clients over the years.

Here’s just a sampling of the elements 3D Group can customize for you:

  • Invitations and reminders
  • Branding
  • Rating scales and labels
  • Rating instruction
  • Rater selection options
  • Number and names of rater groups
  • Language capability
  • Open-ended comments

Report Configuration

There’s no question – providing informative and impactful reports is critical to the success of any 360 process. It’s also important that your reports meet the unique needs of your target participants.

3D Group can customize your reports in a number of ways. Here are just a few highlights:

  • Internal or external norms available
  • Branding to include your colors and logo
  • Add your leadership model graphic
  • Average score and/or frequency statistics
  • Choose from a library of 360-specific analyses
  • Configure and sequence report elements
  • Time 1/time 2 reporting
  • Multiple formats for displaying comments
  • List of respondents or invited raters
  • “Short Report” option for boss or HR
  • Data-driven development suggestions

Thinking about a customized approach?

Here’s an on-demand webinar that’s worth a look:


“The Pros and Cons of Custom 360 Feedback Tools”