Feedback that Fuels SuccessSM


Our mission: we fuel leadership success with employee feedback. 

Leaders operate in complex environments, so we pursue Best Practical Solutions that balance industry best practices and the needs of your business. We provide expert service, so you can focus on behavior change at the individual and organizational level.

We were founded in 1994 by two psychologists based on the philosophy that organizations and employees could only improve if they had valid, reliable data to support decision making about their people. Hence our original name, Data Driven Decisions, Inc. (the 3 “Ds” in 3D Group).

We’re global thought leaders on 360 Feedback and it’s the core of what we do at 3D Group. Our expert consultants work closely with each client to develop the best practical solution, supporting a wide range of talent management and organizational development initiatives. Our assessment tools are easy-to-use, scientifically valid and designed to drive individual and organizational change.

3D Group Core Values

Feedback: We believe organizational success depends on employees sharing and acting on behavioral feedback from each other that is honest, specific, relevant, and inclusive.

Urgency: We pride ourselves on rapid problem solving, beating deadlines, and quickly responding to client needs.

Teamwork: We coordinate our efforts to seamlessly achieve common goals.

Flexibility: We avoid unnecessary bureaucracy and take a pragmatic approach to creatively solving problems. 

Joy: We find, nurture, and celebrate the joy in what we do.

Expert Service

Our assessment experts manage your project, mastering the details and proactively working to improve results for you, your organization, and your employees. Behind the scenes, seasoned leadership consultants and technologists support all phases of implementation, providing advice and guidance as needed.

Best Practical Solution

Because your organizational priorities don’t always allow assessment projects to go “by the book,” we pursue innovative, flexible implementation strategies that balance industry best practices with practical business needs.

A Few Words from our Clients…

“It’s refreshing to work with a company of 360 Feedback experts. As a fellow I/O Psychologist, I can appreciate the value of 3D Group’s thought leadership and see the difference that their knowledge and background makes in their consulting and product design. Their 360 generates data in a way that encourages leaders to change.”

Ramzi Baydoun, Abbott Laboratories

“Thank you for your wonderful service, commitment to quality and your flexibility!”

Carol Curoe, Senior Director, Learning & Development, Select Comfort




“You guys ROCK!”

Linda Brenner, Manager, Organizational Effectiveness, The Home Depot




“In the Aerospace Industry it's sometimes difficult, but nonetheless important, to find someone to partner with that is flexible and responsive to our needs. 3D Group fits the bill perfectly.”

Duane Ziller, Director of Human Resources, Heico Aerospace



“3D Group stands out for achieving a rare balance of strong interpersonal skills and insights with equally strong technical and consulting tool capabilities. The instruments developed by 3D Group reflect a "real-world" utility as they are concise and in typical business language - with rigor and technical underpinnings under the hood.”

SVP of Leadership and Organizational Development



“I chose to use the 3D Group's Leadership Navigator 360 degree assessments with my clients for three primary reasons: their product is easy to administer, the information provided is easy to understand, from both the client and the coach's perspective, their customer service and support is superb.”

Shelley Gaynes, Executive Coach, Member of CoachU



Meet Our Leadership Team

Dale S. Rose, Ph.D.

Dale S. Rose, Ph.D.


Dr. Rose co-founded 3D Group in 1994. He is a nationally recognized expert in leadership development, 360 Feedback, and assessment-based human resources solutions. Dr. Rose personally coaches Board members, CEOs and other C-suite executives in a wide range of industries and has authored more than a dozen commercial assessments for identifying and developing talent. 

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Before founding 3D Group, he worked for Ameritech and a test publishing subsidiary of National Computer Systems where he developed and validated many widely used selection systems and created dozens of customized hiring systems for Fortune 500 companies. Dr. Rose has taught undergraduate courses ranging from statistics to group dynamics and recently co-edited and authored The Handbook of Strategic 360 Feedback from Oxford University Press.  He was also the lead author of Hire Better Teachers Now: Using the Science of Selection to Find the Best Teachers for Your School from Harvard Education Press.  His work has been published in academic journals including Journal of Business and Psychology, Organizational Research Methods, Journal of Educational Research, Evaluation Review, Current Psychology, and Talent Quarterly. Dr. Rose is a contributor to CEOWorld and HR.com and has been quoted about leadership and talent trends in global media outlets including the Wall Street Journal, Forbes, Financial Times, National Public Radio, Crains Chicago Business, and Financial Executives International.

Dr. Rose received his Doctoral degree in Industrial and Organizational Psychology from DePaul University with a minor in Organizational Effectiveness Technologies.  When he isn’t helping leaders and organizations to be more effective, teaching or writing, Dr. Rose can be found competing in regional and national backgammon tournaments, riding his bicycle, or cheering on his daughter’s softball team.

Jeff Jones

Jeff Jones

Chief Operating Officer

As COO, Jeff’s primary role is overseeing strategy development and execution.  He has extensive experience driving results through strategy implementation, as well as, scaling financial and operational infrastructure. Jeff also manages 3D Group’s internal finance and human resources functions. Before joining 3D Group, Jeff had over 20 years of experience helping businesses scale using his expertise in finance, accounting, operations, and planning in roles as Chief Operating Officer and Chief Financial Officer.  Jeff has spent the past 10 years working with leading human capital consulting firms.  

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Prior to working in human capital, Jeff directed and oversaw all aspects of finance, accounting, and operations in various real estate development and hospitality companies. Jeff earned B.S. degrees in both Accounting and Finance at Florida State University.  Jeff is a Certified Public Accountant and a Chartered Global Management Accountant.  In his free time residing in Denver, CO, you will find Jeff hiking, skiing, or participating in racquet sports. 

John Diller

John Diller

Vice President of Technology

John manages development and maintenance of 3D’s Group proprietary feedback software, oversees internal IT systems, and ensures the security of client data. In addition to his years at 3D group, John has extensive experience as an administrator, manager, and teacher in both the public and private sectors. Before joining 3D Group, he held senior positions in software development and education, where he incorporated his kinesthetic and compassionate style, informed by years of training in improv and theater. For more than 15 years, John has inspired employees, clients, students, and peers with his management, workshops, classes, and mentorship.

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John received his Masters of Arts in Education from University of California at Berkeley. On the weekends, you will find John in the garden, on his bicycle, out backpacking, or in the theater.

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